A study of advertising message in the printed media - an example of the Common Wealth Magazine
碩士 === 淡江大學 === 國際貿易學系碩士在職專班 === 92 === Advertisement reflects material life in modern society, which is influenced by economic, social and cultural environment. Thus, advertising message not only reveals consumers’ perspective in life, consumption, value, but also economic, social, cultural change...
Main Authors: | Tsou Li-Jean, 鄒麗珍 |
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Other Authors: | Tseng, Yi-Ming |
Format: | Others |
Language: | zh-TW |
Published: |
2004
|
Online Access: | http://ndltd.ncl.edu.tw/handle/57439437762820722724 |
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