A STUDY ON THE RELATIONSHIPS AMONG MARKETING MIX ELEMENTS, BRAND EQUITY, AND CUSTOMER LIFETIME VALUE
碩士 === 大同大學 === 事業經營學系(所) === 92 === The building of a brand dates back to ancient Egypt. In the 18th century, the concept of the brand developed substantially. The purposes of building a brand then were to enrich the brand image, and it was not until 1991 when Aaker published his book entitled “Man...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40284553481008614786 |