Characterizing the Decision Process Leading to Enrollment in Graduate Institute of Adult & Continuing Education

• Main Authors: Guan-Liang Chen, 陳冠良
• Other Authors: Hui-Chuan Wei
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/12415946094920813579

碩士 === 國立中正大學 === 成人及繼續教育研究所 === 93 === According to implement the higher education policy, it’s becoming more and more opportunities to participate in the higher education, and also more and different choices we can choice. In the market that advocate consumers as the subject, it is necessary to understand the adults demands and the policy-making factors of choicing the higher education. The purpose of this study is to understand the decision factor for adults who participate in National Chung Cheng, National Kaohsiung Normal and National Chi Nan university’s adult and continuing education（ACE） graduate school for master programs, to discuss the adults when they choice to participate the higher education, its decision factors. This research searches with the questionnaire survey, attended graduate school in registers for in 1999-2004 ACE graduate school for master programs as the sample. Total have 314 people, recycling effective sample 158, by statistical procedures, such as frequency distribution, mean value and one-way ANOVA, carry on the data processing analysis. Conclusions are summarized as follows: The adult participates in the higher recurrent education decision factors. 1)The adult’s motivational factors in order is "personal satisfaction", "obtains a higher school record" and "Advanced knowledge for entrepreneurship". 2)The adult search for information about ACE in order is "the Internet", "ACE student" and "ACE professor's work". 3)The characteristics of adults assessment for the ideal curriculum are "the curriculum plans", "the quality of teachers" and "the teaching quality". 4)The adults decided registers for consideration time approximately 6 months. 5)According to the adults participate in the study and feel satisfaction, they are also willing to recommend relatives and friends to go to study. Studies the conclusion according to above, this research is becoming to the center teaches the institute and the following research puts forward three proposals. 1)The Marketing Strategy for ACE, 2)The suggestions for ACE policy, 3)The suggestions of following research.