The Association between Organization Structure, Marketing Competition and Balanced Scorecard:Impact on Organizational Performance
碩士 === 國立中正大學 === 會計學研究所 === 93 === This research examines the relationship between organization structure, market competition, balanced scorecard (BSC) usage and organizational performance. The organization structure is measured by the degree of decentralization, nature of formalization, level of v...
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ndltd-TW-093CCU003850312015-10-13T13:01:04Z http://ndltd.ncl.edu.tw/handle/46031320801589119885 The Association between Organization Structure, Marketing Competition and Balanced Scorecard:Impact on Organizational Performance 組織結構、市場競爭與平衡計分卡關聯性之研究-兼論對組織績效之影響 YANG HUAN-JUNG 楊桓榮 碩士 國立中正大學 會計學研究所 93 This research examines the relationship between organization structure, market competition, balanced scorecard (BSC) usage and organizational performance. The organization structure is measured by the degree of decentralization, nature of formalization, level of vertical differentiation and level of horizontal integration. Market competition is measured by the degree of market competition. All firms listed in Taiwan Stock Exchange are included in the questionnaire survey. 150 valid responses are used for the quantitative analysis. It represents a useable response rate of 21.5%. The empirical results suggest that firms with higher degree of decentralization, lower level of vertical differentiation, higher level of horizontal integration, encouraging creative, encouraging autonomous work and learning, higher degree of market competition make more use of a BSC. We also find that greater BSC usage is associated with improved organizational performance. In addition, the empirical results suggest that the association between greater BSC usage and improved organizational performance depends on appropriate centralization and vertical differentiation. LEE CHIA-LING 李佳玲 2005 學位論文 ; thesis 112 zh-TW |
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碩士 === 國立中正大學 === 會計學研究所 === 93 === This research examines the relationship between organization structure, market competition, balanced scorecard (BSC) usage and organizational performance. The organization structure is measured by the degree of decentralization, nature of formalization, level of vertical differentiation and level of horizontal integration. Market competition is measured by the degree of market competition. All firms listed in Taiwan Stock Exchange are included in the questionnaire survey. 150 valid responses are used for the quantitative analysis. It represents a useable response rate of 21.5%.
The empirical results suggest that firms with higher degree of decentralization, lower level of vertical differentiation, higher level of horizontal integration, encouraging creative, encouraging autonomous work and learning, higher degree of market competition make more use of a BSC. We also find that greater BSC usage is associated with improved organizational performance. In addition, the empirical results suggest that the association between greater BSC usage and improved organizational performance depends on appropriate centralization and vertical differentiation.
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LEE CHIA-LING |
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LEE CHIA-LING YANG HUAN-JUNG 楊桓榮 |
author |
YANG HUAN-JUNG 楊桓榮 |
spellingShingle |
YANG HUAN-JUNG 楊桓榮 The Association between Organization Structure, Marketing Competition and Balanced Scorecard:Impact on Organizational Performance |
author_sort |
YANG HUAN-JUNG |
title |
The Association between Organization Structure, Marketing Competition and Balanced Scorecard:Impact on Organizational Performance |
title_short |
The Association between Organization Structure, Marketing Competition and Balanced Scorecard:Impact on Organizational Performance |
title_full |
The Association between Organization Structure, Marketing Competition and Balanced Scorecard:Impact on Organizational Performance |
title_fullStr |
The Association between Organization Structure, Marketing Competition and Balanced Scorecard:Impact on Organizational Performance |
title_full_unstemmed |
The Association between Organization Structure, Marketing Competition and Balanced Scorecard:Impact on Organizational Performance |
title_sort |
association between organization structure, marketing competition and balanced scorecard:impact on organizational performance |
publishDate |
2005 |
url |
http://ndltd.ncl.edu.tw/handle/46031320801589119885 |
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