| Summary: | 碩士 === 國立中正大學 === 企業管理所 === 93 === The objectives of this study, taking Yunlin Country Chung Cheng Elementary School as an example, are to understand and measure the degree of Chung Cheng Elementary School parents’ identity and also discuss the possibility of School’s Marketing Strategies affecting the degree of parents’ identity. Based on the results of investigation, conclusion and recommendations has been generated, providing analytical design for elementary school and also act as a reference for future research.
This study is based on a collection of domestic and international relevant literature and documents，documents of interview. Investigation is taking place by the method of questionnaire enquiry. The questionnaire consists of “Satisfaction of Parents Questionnaire” revised from the paradigm questionnaires by Jian-Zhi Lin and Hui-Mei Lu et al., “The Degree of Parents’ Identity Questionnaire” edited by myself. This research gathers opinions from the parents of Chung Cheng Elementary School and Community Day Care Centers.
Five hundred and thirty two copies of questionnaires have been passed out and those that have been collected back and contain effective information are 325 copies. The results and information collected from the questionnaires was analyzed and compared by employing the methods of frequency, means, One-Way ANOVA, and Pearson Collection. Finally in the collaboration of results from literature and documents, interview and questionnaire will generate the final conclusion and recommendations of this research.
Based on the analysis of data collection, the conclusion of this research has been made as following:
1. The degrees of parents’ satisfaction and identity in Chung Cheng Elementary School score high.
2. Teacher’s teaching attitude gets the highest score , and campus environment gets the lowest score in the degree of parents’ identity in Chung Cheng Elementary School.
3. Neither the degree of parents’ satisfaction nor the degree of parents’ identity is different in sex, age, education level, occupation and children's grade.
4. There’s high relation between the degree of parents’ satisfaction and identity.
5. The parents’ participation in Chung Cheng Elementary School affairs operation is still not common.
6. There is a need for improvement in Chung Cheng Elementary School’s marketing strategy.
In accordance research results and the conclusion draw from the research results, the following recommendations had emerged to Chung Cheng Elementary School.
1. Strengthen personnel training and make sure policy executions practicable.
2. Improve the whole campus environment and hardware facility.
3. Make good use of medias to convey school information.
4. Strengthen the interaction between school and parents effectively.
5. Combine community and school, altogether honor and coexist.
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