The Effects of Firm Awareness, Product Awareness and Endorser Credibility on Purchase Intention of OTC Medicine
碩士 === 長庚大學 === 企業管理研究所 === 93 === Unlike the general products, patent medicine has higher risk of purchasing. Because people can’t predict what the effects after taking the patent medicine and side effects are. This study aimed to explain the effects of firm awareness, brand awareness and endorser...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02075781576917208818 |