Topology Analysis of Social Network in Yahoo! Kimo Auction

• Main Authors: Yun-Jhang Ni, 倪運樟
• Other Authors: Neng-Pin Lu
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/67678241032413531606

碩士 === 長庚大學 === 資訊管理研究所 === 93 === In this research, we investigated the social network in Yahoo! Kimo Auction by topology analysis. The analytical results could help us understand the bidding behaviors. The progressing trend of auction community we observed can provide improving suggestions to the auction managers. We took the members of Yahoo! Kimo Auction as the research object and developed a program to collect the histrical records of trades between bidders in Yahoo! Kimo Auction. First, we randomly sampled 30 different merchandise categories for topology analysis. Then, we analyzed the auction community from two aspects: “small-world network” and “scale-free network”. The results present some trading behaviors of B2C commerce in the auction community besides the C2C commerce. And, by the results of regression analysis in topological parameters, we suggested the auction managers to improve the progression of auction community. Finally, we also predicted the future trend of Yahoo! Kimo Auction by the historical records of trades.