A study of interactive relationships on cultural context and commodity -chains by Cultural Festival：The case study of Dajia Mazu pilgrimage.

• Main Authors: Chun-Chia Huang, 黃俊嘉
• Other Authors: Min-chih Yang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/x5n342

碩士 === 朝陽科技大學 === 建築及都市設計研究所 === 93 === Popularization of the current culture festival, the majority has already been entered in production of commodity economy and consumption structure system, has constructed the goods form on cultural industries. By the Consumerism of Postmodernity , the culture has represented various symbolic and meaning on the space ,and as the powerful force for the local economy. This research was as the case study by Dajia Mazu pilgrimage, probing into the eight days activity, all sorts of goods or the manufacturer support the behavior of selling. Besides manifesting pious faith, the back implies the industry ecology of local characteristic even more. Then it not only organized commodity-chains of every local industry production, distribution and consumption, interacted with social space the relation but also constructed the form of“the related industry chain”even more. According to the mutual demonstration with making investigations research and reviewing the documents on industrial structure, industrial cultural context, the culture commodity-chains and the activity whole value evaluation that the culture festival derived contain and construct, Then we propose studying the conclusion followingly separately: 1. Culture products has the origin of the cultural subject that be the medium with the intention , technology and culture symbol. It expanded outwards to form the concentric circles way, cultural value chases the outer lane and decreases progressively, on the contrary, the intention chases the outer lane to increase progressively. 2. Making use of Van Gennep''s“through the ceremony”theory that can be built and constructed the eight major space stage that the ceremony and soul that Dajia Mazu pilgrimage activity is built and constructed, every stages are different because of the ceremony and local characteristic, and derive different industry and context. 3. The linear structure of Dajia Mazu pilgrimage activity, which not only links local space but also contacts “the related industry chain”of local industries, form the whole related industry chains and represents the industry cluster on the space. 4. Mass activity value includes the economic output value of drawing together the tangible industry, and invisible cultural value is always added.