| Summary: | 碩士 === 大葉大學 === 事業經營研究所 === 93 === With the appearance of the financial holding company makes the financial market competitions in Taiwan having a brand-new look. Acquisition and merger will not end due to the establishment of the 14 financial holding companies.
This study which is different from other studies, discusses the performance with the metering method which attempts to assess the performance by content analysis and Balanced Scorecard (BSC). It uses the case of Cathay Financial Holdings Company (CFHC) that merged United World Chinese Commercial bank (UWCCB). The sample articles are taken from January of 2002 to December of 2003, on China Times, United Daily News, Economic Daily, and Commercial Time. The results found as follow:
一、In the articles of merger performance, ownership structure and corporate control occupy 65.63% of the total articles.
二、On the performance on one-year after the merger event, EPS, ROA, and ROE of the new company are becoming better than before the merger event.
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