Application of American and Japanese Retail Market Experience to the Future Market Strategic Development for Large-Scale Retail Business in Southern Taiwan: A Case Study of Kaohsiung and Pingtung Counties

• Main Authors: Tsai Chih-Peng, 蔡智鵬
• Other Authors: Shie Ya-Huei
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/64486701304168380156

碩士 === 大葉大學 === 事業經營研究所 === 93 === Recently years have seen a great number of shopping malls constructed in Kaohsiung. As a result, retailers are competing fiercely, with negative impact cycling for all competitors. The advantage of retail stores encompassed in shopping mall would exert a great deal of threat to department stores and wholesalers. This study is intended to investigate consumers’ behavior in the shopping mall, department stores and wholesalers. With the retail experience researched through literature review the present study is then to look into what and how retailers in the Kaohsiung-Pingtung region would have to do in market strategic making to gain competitive edge. The results are suggested below: 1. shopping mall- may locate countryside, use diversified entertainment, leisure facility and commodity to attract consumers. 2. department store- may locate in the center of city, use high quality, mid-high price to attract consumers. 3. wholesalers- may locate in the suburb, with sufficient parking space and affiliated facility, along with low priced commodity to attract consumers.