An Empirical Study of Experiential View on Perceived Price, Perceived Value and Behavior Intention —the Case of South-East International Hotel
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 93 === Recently, when experiential views have been known to the academic circles, a part of research changed their direction from the substance to the psychology. Experience existed in consumer’s mind; it reacts perceived automatically, perceived affects by external f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02786546670830807200 |