| Summary: | 碩士 === 佛光人文社會學院 === 經濟學研究所 === 93 === Flash Memory is one of IC semiconductors industry, the role that the electronic product storage memory. Flash Memory has price cost, use simple and easy and conveniently competition advantages for non-volatile memory. It has already been generally accepted by electronic consumer market. Now, Flash Memory are used to many kinds applications, e.g. Mobile phone, Computer, DVD player, Digital Still Camera, MP3 Player, USB Flash Disc, and Memory Card… etc for stored equipment.
Because the storage device products will flash soon to generally apply various kinds of information electronic products, no matter the domestic and international manufacturer quite pays attention to this development of industry. In addition, this industry is capital and skill-intensive industry, the market competition is fierce, and the concentration degree is high. The biggest Flash manufacturer of Taiwan is MXIC but the market share is only 2.1% in 2004. Domestic the competitiveness in the international market and big factory of foreign countries at present of manufacturer still have considerable disparity, the development trends of the industry of the storing device will flash soon mainly to mainly probe into the whole world in this research, the manufactures will flash soon Competitive Strategy and International competitiveness in Taiwan with Five Forces Analysis, Diamond Model and SWOT Mode, the chance that the storing device manufacturer grows up fast will flash soon in Taiwan to attempt to find out helping. Originally discover, the big foreign factory masters the definitely technological advantage, especially on the products of high capacity and high-speed treatment.
Technology process developing trend of manufacturer in the future, Taiwanese manufacturer should choose to adapt to cutting the market with the products most, strengthen and enter into an alliance with big factory's cooperative tactics in foreign countries and authorize making NAND Flash technology, the research and development which improves NOR Flash capacity is by improving the obtaining of one's own technology and intelligence proprietary. Should go on to the new generation flash memory products of future generation with higher speed, key technology and development trend in the future, can just be competitive.
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