The E-Commerce Model of Pet and Aquarium

• Main Authors: Shin-Ling Wu, 吳信陵
• Other Authors: Ming-Hsien Yang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/45092407564670888922

碩士 === 輔仁大學 === 資訊管理學系 === 93 === The core characteristic of pet and aquarium is the live animal. The industry sold animals to people raised, and then gave the services, products, and breeding knowledge for addition value. According to the growing pet and aquarium market, the industry developed from physical channel to virtual channel. This study created five e-commerce model of pet and aquarium from literatures, and used two or three cases to do case study for each model, then conducted field interviews to prove the structure of theory building. Finally this study analyzed the business model for the industry and created some important issues as below: 1. Profession of products and live animals e-commerce model (1) The website uses profession knowledge to attract customers, therefore have confidence and promote purchasing rate. (2) Competitions will simulate business model that confuse customers, therefore the website need to choose products that are hard to imitate. (3) The website needs to provide detail information and protection of products. That can let customers understand the products by only reading the information on web. 2. Profession of service e-commerce model (1) Profession of service can’t provide through the web, therefore the physical channel has the absolute complete advantage. (2) The website uses the profession of knowledge to make an advertisement of physical store. 3. Society for the prevention of cruelty to animals e-commerce model (1) The website combines the separated adopting information and people to build customer to customer electronic adopting floor. (2) The website uses the automatic publishing system and can provide a lot of adopting information and easy to manage. (3) The website provides the prevention information of cruelty to animals that can let adopting people make a trust, and want to adopt animals through the website. 4. Virtual community e-commerce model (1) The entrance time of virtual community is the key factor of gathering a lot of members in the early stage. (2) The management style and hardware maintenance of virtual community are the key factors of growing and long-term management. (3) The virtual community are matured and can play an important influence on the developing direction in the industry. 5. Retailer e-commerce model (1) The retailer website hasn’t used lower price to the key complete advantage. (2) The website focuses the characteristics of customers to choose products, and separate the customer group from competitors. (3) The forms of pet products are different, so the website needs to provide more flexible customized service. 6. The influence of whole industry (1) The connection of the e-commerce supply chain will make more products presentation and integrated services. (2) The industry needs to .provide seasonable products and services. (3) The traditional physical channel was too profitable to keep manpower, so the professionals create virtual channel to complete physical channel.