Customer Valuation in Database Marketing: The Case of Securities Investment Trust Industry
碩士 === 輔仁大學 === 資訊管理學系 === 93 === Because of the change of the whole marketing environment, the business has to adapt itself to the heterogeneity. The issue of customer relationship management has gained a lot of discussion and researches. The business is investing many resources to increase underst...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/04304805927892801136 |