The Analysis of Business Strategy of Countrywide 3C Chain-Retailing Industry: A Case Study of E-Life Mall
碩士 === 輔仁大學 === 管理學研究所 === 93 === The advancement of information technology drives development of 3C retail industry. Old consumer electronic company began to sell the 3C product. To obtain the competition advantage, they select chain-retailing style. There are only two Countrywide companys in this...
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ndltd-TW-093FJU004570102015-10-13T11:39:19Z http://ndltd.ncl.edu.tw/handle/22097786220074272742 The Analysis of Business Strategy of Countrywide 3C Chain-Retailing Industry: A Case Study of E-Life Mall 全國性3C連鎖零售業經營策略分析-以全國電子為例 Ping-Ping Li 李頻萍 碩士 輔仁大學 管理學研究所 93 The advancement of information technology drives development of 3C retail industry. Old consumer electronic company began to sell the 3C product. To obtain the competition advantage, they select chain-retailing style. There are only two Countrywide companys in this market. E-Life Mall is the oldest company in Taiwan market, because the new competitor, their operational achievements was downgrade. This research was to analize the strategic plan about E-Life Mall, and hope to provide strategy of operational situation improvement. We achieved the following conclusions: 1. The 3C chain-retailing industry’s industry structure is very centralize. Two companys are more and more big. We discover that E-Life Mall lost thair leader position after 2002. 2. The key success factors of 3C chain-retailing industry are tight retail sales and low price strategy. 3. E-Life Mall’s advantages are flexible store level and complete train system. Their strengths are short of selfbrand and less company product. 4. E-Life Mall’s opportunitys are family style change and product function and the consumer pay attention to service. Their threats are the consumer’s high price impressions about E-Life Mall and benifitless strend about computer product. 5. We suggest E-Life Mall select the market infiltration of growth strategy, and assist the differentioation strategy. 高人龍 2005 學位論文 ; thesis 129 zh-TW |
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碩士 === 輔仁大學 === 管理學研究所 === 93 === The advancement of information technology drives development of 3C retail industry. Old consumer electronic company began to sell the 3C product. To obtain the competition advantage, they select chain-retailing style. There are only two Countrywide companys in this market. E-Life Mall is the oldest company in Taiwan market, because the new competitor, their operational achievements was downgrade. This research was to analize the strategic plan about E-Life Mall, and hope to provide strategy of operational situation improvement.
We achieved the following conclusions:
1. The 3C chain-retailing industry’s industry structure is very centralize. Two companys are more and more big. We discover that E-Life Mall lost thair leader position after 2002.
2. The key success factors of 3C chain-retailing industry are tight retail sales and low price strategy.
3. E-Life Mall’s advantages are flexible store level and complete train system. Their strengths are short of selfbrand and less company product.
4. E-Life Mall’s opportunitys are family style change and product function and the consumer pay attention to service. Their threats are the consumer’s high price impressions about E-Life Mall and benifitless strend about computer product.
5. We suggest E-Life Mall select the market infiltration of growth strategy, and assist the differentioation strategy.
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author2 |
高人龍 |
author_facet |
高人龍 Ping-Ping Li 李頻萍 |
author |
Ping-Ping Li 李頻萍 |
spellingShingle |
Ping-Ping Li 李頻萍 The Analysis of Business Strategy of Countrywide 3C Chain-Retailing Industry: A Case Study of E-Life Mall |
author_sort |
Ping-Ping Li |
title |
The Analysis of Business Strategy of Countrywide 3C Chain-Retailing Industry: A Case Study of E-Life Mall |
title_short |
The Analysis of Business Strategy of Countrywide 3C Chain-Retailing Industry: A Case Study of E-Life Mall |
title_full |
The Analysis of Business Strategy of Countrywide 3C Chain-Retailing Industry: A Case Study of E-Life Mall |
title_fullStr |
The Analysis of Business Strategy of Countrywide 3C Chain-Retailing Industry: A Case Study of E-Life Mall |
title_full_unstemmed |
The Analysis of Business Strategy of Countrywide 3C Chain-Retailing Industry: A Case Study of E-Life Mall |
title_sort |
analysis of business strategy of countrywide 3c chain-retailing industry: a case study of e-life mall |
publishDate |
2005 |
url |
http://ndltd.ncl.edu.tw/handle/22097786220074272742 |
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