| Summary: | 碩士 === 輔仁大學 === 應用統計學研究所 === 93 === The purposes of this research are to understand the preference of leisure service trades and to realize the main factors that influence leisure consumption expenditure for college students. On the other hand, this research estimated market potential of leisure service trades each and investigated the structure of leisure consumption expenditure for college students. The conclusion of this research could provide some information for leisure service trades and the administrators of Fu Jen Catholic University.
The subjects of study are the full time students of Fu Jen Catholic University. Data were collected by questionnaire. The sampling method adopted Stratified Random Sampling. We took “gender” and “college” for controlled variable and determined appropriate sample size. The investigation of this research is based on the result of proportional allocation. According data analysis, the conclusions and the suggestions of this research are summarized as follows:
1.In Fu Jen Catholic University, most of college students like to go to the movies. In one semester, the market potential of the movies in Fu Jen Catholic University is around 15.9 millions. It’s higher than any leisure service trades.
2.For college students, the influence of “personal disposable income per month” on leisure consumption expenditure is the most important. The more “personal disposable income per month” that college students have, the higher leisure consumption expenditure they spend.
3.For college students, they take the sanitary condition of the leisure location seriously. The manager of leisure service trades should pay more attention to the sanitary condition in their business location.
4.About leisure location, college students lack the conscious of fire safety. The administrators of Fu Jen Catholic University should make more efforts to counsel fire safety to students.
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