| Summary: | 碩士 === 開南管理學院 === 企業管理研究所 === 93 === Knowledge and uncertainty have forced the business to change structure. The Project Management has already been the guarantee to devlope the knowledge-based economy. Because of without considering R&D Project’s characteristic of highly time delay, information feedback and dynamic complexity the business strategy and the decision of resource allocation will be misguided by top manager.
By integrating the Quality Function Deployment (QFD), Analytic Hierarchy Process (AHP), Balanced Scorecard (BSC), and System Dynamics (SD), this research has developed a strategic-based Integrated Dynamics Decision-Making (IDDM) as a strategic management mechanism. IDDM is developed as a decision support system for business strategy planning and implementation through system dynamic modeling and simulation process. The purpose of IDDM is to integrate QFD, AHP, BSC, and SD as a decision-making platform to design and perform business strategy for improving strategy quality certified by strategy alignment.
In the IDDM methodology, the BSC facilitates managers to balance business strategic focuses on four perspectives― financial, customers, process, learning and growth― on complex cause and effect relationships, and on developing more systemic aligned strategy. But some literatures showed that the BSC theory and practice had some limitations. The root of limitations is “cause and effect are not closely related in time and space”. And that will mislead managers to generate misperceptions of feedback information and execute wrong strategy. In addition, BSC lacks of traceability from Critical Success Factor (CSF) of business industry to Key Performance Indicator (KPI), performance metrics, and Key Success Loops (KSL) of the business system. Besides, BSC do not consider weighting for each performance metrics.
This study employs system dynamics as a method to overcome the limitations, and focuses on exploring the dynamic complexity of developing the BSC strategy by integrating QFD and AHP for business system’s consistency, traceability, visualization, and strategy alignment. By case study, this research finds some opinions to conceptualize a theoretical framework, generate some dynamic pitfalls propositions, summarize some dynamically aligned principles, and an IDDM methodology is developed.
The study is a case study and the research effect certificates the maneuverability of IDDM methodology. The study effect concludes that R&D Project Company can raise Actual Bbudget, Employee’s Training, Scheduled Work and the Quit Rate of Newcomer to reinforce and insure the quality of decision. Consequently, we hope to improve the ability in R&D project of performance.
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