Applying strategy analysis to construct balance scorecard of TV shopping:the case of Eastern Home Shopping Channel

碩士 === 開南管理學院 === 航運與物流管理系碩士班 === 93 ===

Bibliographic Details
Main Authors: Yu,Ching Ya, 游晴雅
Other Authors: 張蓓琪
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/19188202211951233567