The Influencing Factors of Financial Performance of Information Service Industry In Taiwan

• Main Authors: Hsiu-Chuan Lin, 林秀娟
• Other Authors: Chung-Cheng Yang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/07266674180374285213

碩士 === 龍華科技大學 === 商學與管理研究所碩士班 === 93 === The performance of information service industry in Taiwan, in addition to , under the influence of factors such as the policy, environment, ordinance, society and economy, it also one of important factors, so the performance measures would be initial mission. This research intend that the construction in a model of productivity analysis, trying to establish a method of performance evaluation, to define what is the key factor? Manifestation of the evidence: (1)The R&D of the information industry service and the marketing activity is not same to the influence of the growth of the income, the R&D activity of the main reflecting on the result indirectly, on the contrary, the marketing activity as to then reflect in inclining toward direct that product set up. (2)The R&D activity as to marketing activity to the degree of the contribution of its direct result of the growth of the income, direct result(0.14%) , be larger than direct result of the activity of marketing(-19.94%).Indirect result(54.33%) of the marketing activity then is larger than indirect result of the R&D activity (0.24%).As for R&D with marketing activity of total result, the marketing of Taiwanese information service industry as to rate of the contribution that activity to the income grow up as 34.39%, is larger than R&D of the rate of the contribution 0.38%. (3) In regard to tradition produce function of the main factor of the devotion to the contribution of the growth of the income, the labor of Taiwanese information service industry puts into during the period of sample the inside is the trend of the negative growth, making its to the rate of the contribution of the growth of the income is -2.33%, not only very low and for negative.