The Impacts of Corporate Sponsorship Pattern and Consumer Product Involvement on Brand Equity and its effect on Purchase
碩士 === 立德管理學院 === 國際企業管理研究所 === 93 === As a result of growing competition in today’s market, big players in all industries have been tending to adopt corporate sponsorship as a replacement for other traditional marketing schemes. An enterprise may optimize its sponsorship patterns and activities to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24755118539352988112 |