A Study on the Consumer Behavior of Travelers in the Kinmen Region
碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 93 === The region of Kinmen has many historical sites, battlefield traces and natural ecology, which form the unique characteristics of travel in Kinmen. In order to expand the tourist market, how to draft a proper marketing strategy according to tourists’ consuming...
Main Authors: | Shi-Kuei Lee, 李錫奎 |
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Other Authors: | Shiuh-Nan Hwang |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/9hgw32 |
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