A Study of Corporate Identity Design in Taiwan -A Case Study on Computer Industry

• Main Authors: Yi-Jen Chiu, 邱圻禎
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/22kw8k

碩士 === 銘傳大學 === 設計創作研究所碩士班 === 93 === The development of Corporate Identity Systems (CIS) has become popular in recent years in business and design. Owing to internationalization, information and free enterprise, as a marketing tactic businesses build up a unique image to differentiate them from competitors. The World Trade Organization (WTO) influenced Taiwan, and Taiwan got into worldwide trade because of the development of the technology industry. However, many technology companies implement CIS in order to successfully compete worldwide. This study researched the cause corporation to plan or change the corporation’s CIS and identify the formula for successful corporation. We made questionnaires for people and companies to appraise the degree of acceptance and benefit. And we address the impersonal suggest to found the correlativity of visual design. And we sort two people of general consumer and technology timber to find the difference of cognition. According the literature, a company must not only have a good CI design, it must also have good management to build business image. Successful companies can generally attain their expectations and general consumer and technology timber were not apparent difference in the same visual test. The companies with their own brands got the higher scores. Form of expression, typeface or typeface linked up with an illustration, were the most commonly used marks. The company color is different in different company ideas.