| Summary: | 碩士 === 銘傳大學 === 設計創作研究所碩士班 === 93 === The numbers of colleges and universities have been increasing in recent years in Taiwan. This trend is the result that a great number of junior colleges upgrade themselves to the colleges and universities. Within 10 years, 92 new colleges and universities were established, and the increasing rate reaches 180.4%, setting a new record of the total number of colleges and universities. Using School Identity System (SIS) has become one of the most efficient approaches to manifest individual school spirits. Therefore, the design of school emblems is the most important step when developing SIS, and also is one of the most vital way to introduce the schools to the public.
The purpose of the present study attempted to analyze various forms of colleges and universities school emblems and investigate the concepts behind the design themes. In addition, this study attempted to explore students’ perceptions and preferences toward the images of school emblems. The differences of perceptions and preferences between deign-major participants and non-design major participants were analyzed.
Method of Semantic Differential was applied in this study. The percipients were 108 students in the Department of Commercial Design and 102 non-design majors at Ming Chuan University. Twelve selected school emblems were used to conduct test of image perception and the degrees of preferences.
The results indicated that: (1) the one-way ANOVA revealed there were significant differences between design-major group and non-design major group. (2) non-design major participants hold more neutral feedbacks toward these school emblems; on the other hand, the design majors hold a more strong perception toward these images.
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