The Study of Relationship between Marketing and Technical Knowledge in Feasibility Study－Case of DSC

• Main Authors: Shih-Wei Hsieh, 謝世偉
• Other Authors: Huei-Sheng Tu
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/7vzq3s

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 93 === The purpose of this research is to study the relationship between marketing and R&D knowledge in the feasibility analysis, and hope to identify the functional values for consumers. The sampling targets include the consumers and designers of DSC in northern Taiwan. Firstly, this study analyze the mean differences of personal attributes on different factors derived from empirical data analysis. The results showed that the female group, student group and university/college/graduate groups have higher mean than other groups. The study of the relationship between marketing and R&D knowledge is examined by QFD. The research findings are listed as follows: 1.The product value is highest for Human-Machine Interface: It means that the R&D design ability and knowledge are competent and sufficient for satisfying the requirements of consumers; therefore, the technical requirement is lowest for R&D. 2.The product value is lowest for Performance Cost: it means that the R&D group may not have sufficient design ability and knowledge in the process; as a result, it can’t fulfill the requirements of consumers. It indicates that the technical requirement is hardest for R&D team.