| Summary: | 碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 93 === Since 1990’s, the structure of the media’s industry has changed. Business re-engineering (BR) is not only the hot topic of the industrial circles, but also the important area of the academic circles. Key Success Factors (KSFs) of BR is the common concerned issue of them. Until now, there are many research results. But, different departments in the media organization don’t have the same function and organizational culture. Moreover, organizational culture will influence the practice of management of corporation. Thus, this research will analyze the cognitions of organizational culture, KSFs of BR and organizational commitment in different departments.
The research probes the correlation among organizational culture, KSFs of BR and organizational commitment in The Liberty Times. The objects of this research are: the different organizational culture, organizational commitment and perceptions on KSFs of BR in different departments, the influence of organizational culture on the perceptions of KSFs of BR, and the influence of perceptions of KSFs of BR on organizational commitment.
This study is conducted by questionnaire survey. It takes the method of “Stratified Proportional Sampling” and “Purposive Sampling” to sample 300 people from managers and employees in The Liberty Times. A total of 284 questionnaires were returned, and 278 were evaluated as valid. The valid questionnaires are 93%. The questionnaires are to probe their perceptions on organizational culture, organizational commitment, and KSFs of BR. From the results of the analysis in this study, the main findings of research are:
1.Departments in The Liberty Times show obvious differences in organizational culture. Editing department and advertising department are “prudential-pressured culture”. Published department is “bureaucratic culture” and “harmonious-supportive culture”. Printing department is “bureaucratic culture” and “prudential-pressured culture”.
2.Departments in The Liberty Times show obvious differences in cognitions on KSFs of BR. Published and printing departments emphasize on the “objective integration”. Management department emphasizes on “objective integration” and “information service”. Moreover, printing department emphasizes on “organizational execution” and “objective integration” much more than editing department. Published and Printing department emphasize on “effects of leadership” much more than editing department.
3.Departments in The Liberty Times show obvious differences in organizational commitment. The members in the management department own high “value commitment” and “effort commitment”. The members in the published and printing department own high “effort commitment”, “value commitment”, and “retention commitment”. Members in the editing and advertising department own low “affective commitment” and “continuance commitment”. The members in printing department own higher “exchange commitment” than advertising and editing department.
4.Organizational culture can efficiently forecast the cognitions on KSFs of BR. The departments which are “aggressive-innovative culture” and “bureaucratic culture” emphasize “organizational execution”. The department which is “prudential-pressured culture” emphasizes “effects of leadership”. The department which is “harmonious-supportive culture” emphasizes “information service”.
5.The cognitions on KSFs of BR can efficiently forecast organizational commitment. The member who emphasizes “objective integration” owns high “effort commitment”. The member who emphasizes “effects of leadership” owns high “continuance commitment”.
The worthiness of the research is:
1.The research overcomes the difficult of releasing and returning questionnaires to choose The Liberty Times as the research subject. It can establish the research records of newspaper industry much more complete.
2.The research broadens the subject to every department in corporation. It can probe the organizational culture, cognitions on KSFs of BR and organizational commitment in different departments and offer the reference for the industry.
|
|---|
