The Study on the Marketing Strategy of Innovative Consumer Electronic Product
碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 93 === GPS product has potential for long-term growth since it can benefit users. But users don’t know this kind of products very well and they hesitate to pay higher price for those products. "A" company is an IT company based in Taiwan and is also the...
Main Authors: | Hui-Hua Wang, 王慧華 |
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Other Authors: | 作者未提供 |
Format: | Others |
Language: | zh-TW |
Published: |
2005
|
Online Access: | http://ndltd.ncl.edu.tw/handle/37884021842939766026 |
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