A Study of Product Design Planning

• Main Authors: Wei-Yi Wang, 王韋懿
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/wcdkx4

碩士 === 銘傳大學 === 設計管理研究所碩士班 === 93 === The markets rely mainly on consumer-led now. Planning plays a key role during the commercial age and it has been paid attention by the enterprise gradually. Good product planning not only can improve the competitiveness of the products and can increase enterprise''s profit as well. A clear, careful and perfect product planning norm in advance on the product design can promote the execution strength and accomplishment ratio of whole special project operation effectively. This study selects the in-house planning department as a research unit. Case study was adapted to explore four enterprise groups and the planning staffs and product designers in the company were proceed to face-to-face in in-depth interviews. The inductive analysis for qualitative data and the context analyses were used to analyze the data from interviews. The aims of this study were to comprehend the reality of planning operation in the enterprise and to develop a useful mode for product design planning. The main findings of this study are：(1) the job description of planning in practice include conceive project content, market survey, start movement, interdepartmental communication, arrange schedule, etc.；(2) the trigger of planning process contains proposal, consultation, client contact and a strategic guiding, etc； the end of planning process, having product enter marketing, conclude project meeting and planning transfer, etc；the middle of process activities distinguish from generally planning operation and meeting communication；(3) four cases demonstrate the planning process as overall type, product type, meeting type and strategy type；(4) the key factors of influencing planning success include market information, inner technique, good communication, correct specification, timing control, etc； (5) the problems of planning product include different perceptions among different professions, insufficient market research, limitation of inner technique, changing briefing, etc；(6) the basic abilities of planning staff are the capabilities of market research, experience of planning, good communication and generally professional abilities；(7) a integrated framework is proposed to illustrate a more completed planning conception for practical product planning.