| Summary: | 碩士 === 明志科技大學 === 工程管理研究所 === 93 === The enterprises are facing globe competition due to the development of information technology and internet. There are two directions for enterprises to keep the competition. For company operation, the enterprises focus on product quality, cost, and operation improvement. For market side, the enterprises try to expend marketing channel and collaboration with other company in order to growth up market share.
The Supply Chain Management (SCM) is more and more important for company operation. The CPFR (VICS, 1998) are widely discussion in Supply Chain Management. The CPFR significant improve the sales forecast and reduce the stock have been proved in many cases.
When the enterprises expend the marketing channel, it will have different lead time, quantity of lots, operation types by different customer and channels. The enterprises usually have low profit because of high stock for uncertain environment. As the previous research, this research is discussing the CPFR help to improve the sales forecasts and stock when the company expends new channels.
In this research, it is a case study for a company which possesses multi-channel and operation process. The study develops a sales forecast model base on CPFR model. Result suggests that this sales model improves sales forecast. Besides, if the CPFR are used in whole supply chain members, the supply chain has become to CPFR Chain, and will improve the sales forecast and reduce the stock of whole supply chain. This cases study can be a reference for further research.
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