| Summary: | 碩士 === 國立政治大學 === 科技管理研究所 === 93 === As the elderly population increased in the 21 century, chronic diseases and home health care have become the focus of medical care. With the rapid advancement in information technologies (IT) in Taiwan, home telecare provides a new service and business model for the care of patients at home. The purpose of this study was to analyze the developmental trends of home telecare industry and its competitive strategies. The structure of the industry, industry environment, and competitive strategies were analyzed. The home telecare project and business model of the industry was also compared. Data collected from literature including journal, theses, books and internet were used for secondary data analysis. Michael Porter’s conceptual model was used as a framework to analyze the home telecare industry. The analysis showed that there were high bargaining power of buyers and suppliers, moderately high threat of new entrants and substitute products or services, and low rivalry among existing firms. Characteristics of the emerging home telecare industry included high uncertainty of the technology, strategy and policy, financial difficulties in cost and funding support, limitation and risk in early development stage, non-standardized products and technique, etc. There were high needs, industry scale, and space of growth in the industry, as well as good advantages and opportunities for the development of the home telecare industry in Taiwan. Difficulties encountered included delayed development of the industry in Taiwan, inadequate attraction of product and technique etc. Competitive strategies involved decreasing bargaining power in clients and suppliers, lowering cost strategies, differentiation in product and service content to increase competitive advantage. Government should actively involved in the development of home telecare industry and set up legal regulations to insure service quality. The findings of this study can be used as a reference for the competitive strategy and development of home telecare industry.
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