An alternative to assess the fit between marketing organization characteristics and competitive strategy

碩士 === 國立中興大學 === 企業管理學系研究所 === 93 === Small and medium enterprises are one of the locomotives of economic development in Taiwan. They also create large number of career opportunities making our society stable and wealthy. Taiwan is famous for its successful economic experience in the world. But the...

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Bibliographic Details
Main Authors: Lee wei-yin, 李威穎
Other Authors: 林金賢
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/18928659375400751875