The Impact of Information of Brand of Hypermarket on Consumer’s Perception
碩士 === 國立中興大學 === 企業管理學系研究所 === 93 === According to the report of “ACNielsen Shopper Trends”, there are almost 50% of family in Taiwan shopping in hypermarkets and spent more money there than other channels. Competition among hypermarkets in Taiwan is very violent and the competition major in price....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34608457843755302625 |