Destination image, perceived value, and after-purchase behavior intention: inter-relationship
碩士 === 國立成功大學 === 交通管理學系碩博士班 === 93 === Tourism industry grows very fast in recently years, every relative industry proprietor all face a keen competition. The conception of destination marketing is become importance for this reason. Different from the past situation of planning and implementing ma...
Main Authors: | Ting-yao Wei, 魏鼎耀 |
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Other Authors: | Ching-fu Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/84016924432069405129 |
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