Destination image, perceived value, and after-purchase behavior intention: inter-relationship

碩士 === 國立成功大學 === 交通管理學系碩博士班 === 93 ===  Tourism industry grows very fast in recently years, every relative industry proprietor all face a keen competition. The conception of destination marketing is become importance for this reason. Different from the past situation of planning and implementing ma...

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Bibliographic Details
Main Authors: Ting-yao Wei, 魏鼎耀
Other Authors: Ching-fu Chen
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/84016924432069405129

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