| Summary: | 碩士 === 國立成功大學 === 企業管理學系碩博士班 === 93 === The creativity of employees is the important raw material and source for organization’s innovation and development. Plus, it is capable of enhancing the responses organizations make to opportunity, adaptation, growth, and competition. As frequently contacting with customers, employees are able to propose novel and useful products, service, ideas, or procedures through their comprehension and perception over techniques, problems, and opportunity. In the literature, however, little has been done to address the issues about job characteristics, personal attribute, and group attribute of employees. Therefore, this study attempts to fill the gap in the literature by reviewing the previous studies to identify internal factors inside the organization that affect personal creativity and by examining proposed hypotheses through an empirical study. The main purpose of this study are to explore the effects of job characteristics, personal attribute, and group attribute on personal creativity; and to investigate the interaction effect of knowledge management and knowledge attribute on the relationships between each of the above three factors and personal creativity.
The study population included all employees in the Bureau of National Health Insurance Southern Region Branch. A total of 322 questionnaires were hand delivered and 243 of them were returned. Of the returned questionnaires, 8 were incomplete and the remaining 235, valid and complete, were used for quantitative analysis. The useable response rate was 73%.
The major findings of this study include: First, the results of the regression analyses show support for the direct effects of job characteristics, personal attribute, and group attribute on the personal creativity. Secondly, the results of the T-test suggest that the job characteristics, personal attribute, and group attribute have interaction effects with the knowledge management on the personal creativity. Finally, the results of the T-test indicate that the group attribute have interaction effects with the knowledge attribute on the personal creativity. According to the results, we suggest that organizations can elicit the creativity of employees in the aspects of job characteristics, personal attribute, and group attribute; that the implementation of knowledge management can enhance personal creativity; and, that a particular type of knowledge developed in organizations can provide employees opportunities to examine new ideas, thereby strengthening personal creativity.
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