Application of the TAM in the Channel of Online Shopping, TV Shopping, and Physical Store in Taiwan
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 93 === As the step of the advancement of technology, more and more convenience and fast shopping channels are developed. Especially, online shopping and TV shopping are developed vigorously in Taiwan. This study aims to investigate the behavior intention to use the c...
Main Authors: | Hsin-Mei Hsu, 許心玫 |
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Other Authors: | Ming-Tien Tsai |
Format: | Others |
Language: | en_US |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/32843930749765380858 |
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