The Application of ICDT to Online Auction and its Influence on Customer Satisfaction and Customer Loyalty

• Main Authors: Chien-Fu Chen, 陳建甫
• Other Authors: Victor B. Kreng
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/63539119399671016302

碩士 === 國立成功大學 === 國際管理碩士在職專班 === 93 === 　　The business opportunities brought by the new economy give business practitioners to conduct a gold rush style to compete in the new stage. Those rampant competitions, according to Angehrn (1997), finally fall into the situation as economic bubble owing to the lack of strategic operations in the virtual space. The ICDT model, which refers to virtual information space, virtual communication space, virtual distribution space, and virtual transaction space, according to Angehrn, give business practitioners a successful way to operate their business in Internet. A success business, according to Oliver (1997), should have satisfied and loyal customers. This research identified the influences of ICDT on customer satisfaction and customer loyalty applied by auction website practitioners. 　　There are 280 participants who either study or work in Chung-Hwa College of Medical Technology because of their familiarity with computer technology. 　　The results indicate that auction websites, which respectively applied virtual information space, virtual communication space, virtual distribution space, and virtual transaction space can result in significant positive relationship with customer satisfaction. Of interest is that if we identify the ICDT concept collectively on customer satisfaction, virtual communication space becomes not significant. Besides, customer satisfaction is also significantly related to customer loyalty. 　　In the final chapter, research conclusions in terms of business techniques and research suggestions are discussed.