| Summary: | 碩士 === 國立成功大學 === 高階管理碩士在職專班 === 93 === The medical devices industry faces a great deal of challenges nowadays. In Taiwan, after health insurance put into practice, it has dramatically influenced either directly or indirectly on the medical treatment, management and development of the medical devices manufacturers. Although, the medical institutes can not apply relevant fund from the insurance bureau for the medical devices that they bought, but some activities which are relevant to inspection, such as medical treatment when using these medical devices, and the consumptive material medicine can still apply to pay in accordance with projects announced by Bureau of National Health Insurance. Therefore, to meet the institutes’ greatest interests in order to maximize the higher profit has became one of the important factors when purchasing medical device.
Besides the impact of health insurance, when facing the emergence of developing countries, such as China and India, etc., the foreign medical devices OEM manufacturers gradually transfer from Taiwan to these countries. What would be the future trend of the medical devices industry in Taiwan and what the management strategy that the medical devices manufacturer can take into consideration will be the main focus of this research.
In this research, we use the case study method to analyze the situations, questions and trend of the domestic and international medical device industry's environment In order to define the questions that the case manufacturers face in the environment. The problems that the case manufacturer faces at present are as follow: operating profit is not enough to sustain the continuously new products introduction, electrification construction has yet not been set up completely, lack of key value, insufficient overseas market expansion, and the cultural difference among, key company and investment company.
Through the analysis, we found that to promote the profit and earning capacity of the company, the most suitable tactics and future development direction for the case companies are to reposition the target customer, to develop new product, and to expand new market and vertical integration. etc. As for the execution of the tactics, company should address the competitive strategy and functional policies according to the mission of management and the goal of company.
In addition, as for the developing globalization trend, the four main trends of product development for the global medical devices including: combination Product, cure material, non-invading examine equipment, and treating medical device etc. In Taiwan, the health insurance and the aging population have gradually changed the medical environment. In the future, medical institutes may be more focus on the key training and develop , the products match with in the future trend of the medical devices manufacturer will have chance to expand the market. As for the catalogues which are not classified or developed as the focus of the medical institute may adopt send-out or BOT model. Face such possible changes, other medical device manufacturers should also take these course of actions into consideration seriously.
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