The Business Strategy of Fitness Industry in Taiwan

碩士 === 國立暨南國際大學 === 國際企業學系 === 93 === Under the industrial structure gradually in the maturity, the market growth speed is slow-moving, life cycle of the product shortens gradually and market threat from mainland manufacturer price competition. Taiwan fitness industry is facing the turning point th...

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Bibliographic Details
Main Authors: Chen Yu-Hsiang, 陳玉祥
Other Authors: Shih Hsin-Yu
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/78074309387441519883