The research of golf course business model

• Main Authors: Chou-Chin Lung, 周金龍
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/96029910877423857519

碩士 === 國立體育學院 === 體育研究所 === 93 === ABSTRACT The golf course of the sport industry conducts the leisure recreation facilities in its investment, in passing by becoming and growth process, regarding pursuing the efficiency and effects as the management of the target, that is how to highlight the principle and prospects of its enterprise, in addition to controlling oneself to know the core resource, as the challenge difficulty of the ball way high and low, forest, pond, sand pit etc. trap; More at the request of notice oneself the environment to meet with benefit factor and consumers of management, as can distinguish analysis or understand whether consumer participate the activity actively and negatively or not in experiencing personally country; Another judge to commercialize the need and trend etc. by the fluctuation of the competition market, for example the young participant is a difference variety of hobby softness, old age stratum that pursues the vigorous sport and middle age stratums health care etc. sport method, leisure attraction and the interest, can evaluate the matrix method through the sightseeing, a design in ball and its services of understanding that stadium are appropriate and sexual and be within the reach of the sex, Chow ductility...etc. perfect or not, the conduct and actions enhances or the project that improve; And in providing better and high and value added strategy aspect, taking examinations measuring golf course it related facilities programming is different in the need of the day off and common movable quantity, for example place the thing cabinet and change dress the bathing, restaurant dining seat it to accept the quantity, parking lot...etc., can according to the usage situation of the stadium human resource also through and customer good interaction long term relation and marketing, in addition to toing establish to sell idea of the theories of the management philosophy and everlasting management, and promote the operation method etc. of the information network system to constitute the enterprise value chain, and set the profit and loss balance of expecting the target and management to order and make a profit the ability the analysis, then creating the profits growth and cash flow.