A Strategic Analysis of Herbal Dietary Supplement For Diabetes Mellitus

• Main Authors: Ming-Shuang Huang, 黃明雄
• Other Authors: Dr.Joseph Z. Shyu
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/60352260246238716768

碩士 === 國立交通大學 === 科技管理研究所 === 93 === This study focuses on the firm-level strategic analysis of Knowledge Intensive Business Service (KIBS). A case study of Mintay herbal dietary supplement for Diabetes Mellitus was conducted. This thesis uses the Innovation Intensive Service (IIS) model as a framework. A 4x5 matrix for Mintay Biotechnology Corp. was developed to analyze strategic requirement of the IIS. General survey is used to obtain needed data for analysis. It was showed that Mintay Biotechnology Corp. presently positions in the Unique Service package/ Product Innovation. The future prospect is likely to move toward Unique Service package/ market innovation. Key successful factors Evaluation lead to a conclusion for the presently positioning: Mintay Biotechnology Corp. may strengthen the complentary assets“Production”, and raise the core competence ability of” Validation of testing.; For the future positioning: we suggest that Mintay Biotechnology Corp should strengthen”brand and marketing”,”market feedback system estabilished”,”target market compettion structure”and potenitial customers”.