A Comparative Study of the Key Success Factors and Competitive Strategies of Taiwan’s Leading High Tech Companies and Their Followers-----The Case of selected fabless semiconductor companies in Hsinchu Science Park

• Main Authors: Tsao Cheng Fen, 曹正芬
• Other Authors: Tzong-Yau Chu
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/97762098046426967616

碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 93 === Taiwan high tech industries has established and developed for over forty years, which has brought great impacts to Taiwan’s economics. However, the managerial capabilities of high tech companies are confronting severe tests due to high-tech’s rapid change and high risk characteristics. Such situation makes the high tech competition between leaders and followers more rigorous. This study will take the fabless semiconductor companies based in Hsinchu Science Park as examples, selecting five DVD-Player fabless semiconductor companies as sample companies to compare and analyze the key success factors and competitive strategies between high tech leader and followers. This study is framed by the competitive strategy theory of Michael E. Porter and companied with David A. Aaker’s strategic analysis theory. Through the questionnaire method, the key success factors and competitive strategies between leader and followers are thus measured up and examined. The research discloses the results that “Product R&D Capability”, “Self-Developing Key Technology Capability”, “Leading Device Capability”, “New Product Capability”, and “R&D Team’s Integration Capability” constitute the critical success factors. Those five key success factors are closely related to “differentiation strategy”, that means, both leader and followers identically value the “differentiation strategy”; in addition, the leader has more key success factors. This study suggests that Taiwan high tech companies should reinforce their differentiation strategies, implement the innovative management and keep their best workers. More precisely, the leader should be diversified in every respect to successfully hold on to their leading position in the market, and followers should intensify their companies’ resource on few key success factors to get more advantages and competence against leaders. The above mentioned is for high tech companies’ reference.