The Research of e-Finance -- A Case Study of E.Sun Bank

• Main Author: 梁勝亮
• Other Authors: 黃華山
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/97187202255653942753

碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 93 === Abstract The purpose of this research is to discuss the critical success factors of e-Finance in Taiwan. The interview with experts and the Delphi Technique is applied in this research. The related literatures were collected, analyzed and induced in the literatures review to find out the critical success factors of e-Finance in Taiwan. The findings from literatures review were the foundation of developing the questionnaire of the Delphi Technique in this research. The data from the Delphi technique were analyzed by the description statistics analysis, such us average, standard deviation, and Mode, etc. Two conclusions were obtained in this research. First, there are five principal critical success factors of e-Finance in Taiwan, including “e-Finance influenced by the internal and external environmental factors”, “service construct”, “consumers’ right and lawful protection”, “risk construct”, and “business performance”. Second, the top 10 important items derived from the five critical success factors are as follows, “the financial institutions should keep the thorough e-transaction security”, “the web-banks highly bear in mind the interest of its’ customers’ benefits”, “the web-banks bear in mind the interest of its’ customers’ private secrets”, “the security of customers’ web financial properties can be ensured by e-transaction”, “the personnel secret information of customers’ can be assured by web-site”, “the sufficiently transactional security by perfectly planning and well risky management”, “the supportive degree from the CEOs and the primary policymakers”, “the banks can provide the varied personnel service to satisfy the customers’ unique requirement”, “the banks can provide the variedly plentiful and instant on-line information on the web-site”, “the staffs of the customer service department should have the professional knowledge in manage finances”. Keywords: financial industry, critical success factor, e-transactio ,Delphi technique