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碩士 === 國立東華大學 === 企業管理學系 === 93 === The on-line market scale is expanding continuously, and e-commerce is growing vigorously. Recently, the research of on-line consumer behavior is very popular, but most researchers merely focus on the external factors. In this study, we assume that on-line consumer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41904632205829329121 |