A Correlation Analysis of Baseball fans’ Perception of Team Identity, Identification, and Loyalty：An Empirical Study of CPBL
碩士 === 國立東華大學 === 企業管理學系 === 93 === The history of professional baseball league in Taiwan is about 15 years. No matter the competition in industry or the substitute of the sport consumption market in Taiwan sequentially threaten the survival of the professional baseball league. Moreover, the market...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23997999893479723445 |