Using TAM and TTF to Explore the Adoption Behavior of Mobile Commerce

• Main Authors: Yu-Wen Huang, 黃于紋
• Other Authors: Der-chian Tsai
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/40361862832672029125

碩士 === 南華大學 === 資訊管理學研究所 === 93 === 　　In the recent years, due to the successive accomplishment of Internet and a variety of information network infrastructure, the maturity of wireless communication technology, and the highly grew usability of the products of personal communication technology such as mobile phone, Personal Digital Assistant (PDA), and etc., it has resulted in an innovative business transaction model, i.e., the mobile commerce, which is completely different from the traditional electronic commerce. Also, due to that the mobile commerce by itself is an information technology the using of mobile commerce can reflects the acceptance behavior of the information technology. A set of detached measurement of evaluation is needed so as to grasp exactly the acceptance behavior of information technology. Therefore, this paper probes into the fit between the information technology and task-technology and the affection of the acceptance of mobile commerce by the personal perception based on the integration of Technology Acceptance Model (TAM) with Task-technology Fit (TTF) theory. 　 　　By using Structural Equation Modeling (SEM), the analytical results find： 1.The integration of Technology Acceptance Model (TAM) with Task-technology Fit (TTF) theory accounts 65% for the adaptability of the using behavior of mobile commerce.　 2.This study also finds that there is no significant affection but positive relation on the perceptive ease of the use of mobile commerce by the task-technology fit.