RESEARCH ON THE RELATIONSHIP OF CUSTOMER KNOWLEDGE MANAGEMENT, MARKETING ORIENTATION, MARKETING STRATEGIES AND MARKETING PERFORMANCE－A CASE OF THE TAIWAN FRANCHISE
碩士 === 南華大學 === 管理科學研究所 === 93 === With the coming of knowledge-based economy, the enterprises change their way of value creation from managing “tangible assets” to “intangible assets.” Currently, there aren’t many researches concerning customer knowledge management which is certainly the weakest...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68207104447682436276 |