| Summary: | 碩士 === 國立高雄餐旅學院 === 餐旅管理研究所 === 93 === ABSTRACT
The purpose of this research is to try to build a theoretical model to integrate the relationship between experiential marketing and internship programs in Vocational Colleges. It is hoped that the result can offer suggestions on how schools and hospitality-related industries can plan better internship programs in the future.
As a result, this paper involves a case study of National Kaohsiung Hospitality College. The major findings are as follows. First, five different types of experiences, including sensory (SENSE), affective (FEEL), physical (THINK), behavioral and lifestyle (ACT), and social-identity (RELATE) are examined in regard to how they are effective in promoting positive factors that contribute to overall satisfaction, obtain employment, professional growth and providing strong recommendations. Second, different of school programs have significant differences in their internships which give students different professional experiences, and differences of school programs, departments and places are perspectives and opinions about the establishments in which they work
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