The Relationship among Internal Marketing, Psychological Attachment, and Service-Oriented Organizational Citizenship Behaviors – The Case of Tourist Hotels in Taiwan
碩士 === 國立高雄餐旅學院 === 餐旅管理研究所 === 93 === ABSTRACT The study focuses on the internal marketing of tourist hotel in Taiwan. Internal market-ing in this study was conceptualized as the managerial practices that cultivated the spirit of employees` psychological attachment. The purpose of this study was to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11805904588528235022 |