A Study of Professional Baseball Club Members’ Loyalty to Their Brand Community – A Test of The Relationship Investment Model
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 93 === In numerous brand management tactics, the application of brand community has gained a growing attention. The brand community offers an environment which let members exchange experiences, share knowledge and set up the relationships in actual life, and also ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90329821854442989160 |