The Stuey of Relationship among Product Convenience,Customer Involvement and Well-being –An Example of theConsumption of Frozen Prepared Foods.

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === In an age of consumer-oriented business management, the evaluation of the success of the transactions between firms and customers consumers often lies in the customers’ satisfaction and psychological fulfilments. Under such background, a systematic...

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Bibliographic Details
Main Authors: I-Nan Lin, 林一男
Other Authors: Fu-yung Kuan
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/97078814593657095018