| Summary: | 碩士 === 國立屏東商業技術學院 === 資訊管理系 === 93 === Motorcycle industry in Taiwan is the globally No.4 producer and No.5 market that has independent ability to produce after half century depending on technique support of the abroad parent company. What long-term competitive advantages the motorcycle industry creating main revenue of export trade and running neck and neck with others in powerful nations under a strange and changeful business operation, a new Cross-Strait state of the W.T.O covenant and a difficult period that a lot of manufacture shifted to China is an important topic.
By Porter’s Diamond Theory and Five Forces Model, this study analyzes parameters of industry structure, business strategic and intra-competition of business deficient in literature for the intra-competition of motorcycle industry, and by in-depth interviews it analyzes industry structure, strategy and intra-business competition in main motorcycle manufacturing countries: China, India and Japan, and four dimensions: situation, position, S.W.O.T. and developments of future trend in global motorcycle manufacture.
There are two results: automating manufacture, extending export market, globalizing administration, establishing marketing channels, improving operating efficiency and strengthening R&D are six directions for proprietors’ competitive advantages, and subsidizing R&D, researching key techniques, facilitating local motorcycle industry to be multinationals and encouraging the Cross-Strait industry to work together are four directions for government’s competitive advantages. The contribution to related industry and government is reference keeping our motorcycle industry in global market.
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